I have to say something. And yes, I guess I’m contributing to the steaming pile.
With infinite competition for mind share, eyeballs and clicks, touches, swipes, everyone’s doing it. Doing what you ask? Adding ‘content’ to the internet to get noticed. Personally and professionally (is there a difference anymore?) content is published on websites, social media, e-mail, video channels, podcasts, and on and on and on and on. I expect most people find 99.99999999% of it total irrelevant crap.
Maybe it’s more like a glacier than an avalanche, because the former last for millennia.